Context
The Rise of Market Criticism in the U.S.The Rise of Market Criticism in the U.S.
by Lindsay Waters
The chief paradox Thomas Frank points to in his What’s the Matter with Kansas? How Conservatives Won the Heart of America is that “the people who were once radical are now reactionary.” How can
the general population have become persuaded to vote for plutocrats
whose chief goal is to fleece them? Quick-talking pseudo-populist
politicians all smelling like snake oil have mobilized the resentment
of the American people to work against their own economic interests.
Frighteningly, the same shift has taken place inside “elite” culture,
some of the same people who were once so radical in the universities
have become reactionary. First among them is Walter Benn Michaels,
whose earliest claim to fame in “Against Theory” announced his intent
to campaign on Red State American values against foreign elite
influences at Yale and elsewhere. The “Backlash” against
“liberalism” has revived unregulated capitalism—in other words, the
triumph of market forces and values over all others. “Backlash”
promotes (supposedly) the “needs” of resentful disempowered ordinary
Americans against the “Establishment.” It is the prolonged effort to
bring about the restoration of 1890s order after the reform movements
of the New Deal and the 1960s. The Backlash in national politics has
its counterpart in new developments in literary theory of which the
book by Walter Benn Michaels, The Shape of the Signifier: 1967 to the End of History (2006), is a prime agent. “This,”
the author assures us of his book, “is a theoretical argument,” just as
his other well-known work of writing, coauthored with Stephen Knapp,
“Against Theory,” was an “entirely theoretical essay.” Backlash has
pushed literary theory to the right and is trying to roll back all the
scholarly developments of the 1960s and 1970s. Michaels’s
chief claims are two: The first is that the value of literature is
conferred upon it by its power to convey a message, a meaning that
takes the form of a clear rational proposition, an idea. In clear
rejection of ’60s talk about the medium being the message, he asserts
that the message and only the message is the message. This is the same
as saying that the only thing that matters about the cake we eat is its
nutritional value and not its taste. On this view, everything that is
round is flat. The world is flat. The second is that the only message
that matters is whether the work endorses the idea of the “free
market.” The market gives us the rules of the game. A work of
literature is valuable to the extent it embodies the rules of the game.
We really have come a long way since the 1960s. The Pepsi sure has gone
flat. Michaels is a self-styled rebel, but rebelling is the
norm today. George Bush is a rebel, ain’t he? The self-styled radicals
have indeed become conservatives when they insist we make, as it were,
the “Catch-22” the very definition of the freedom the system affords
us. You will remember that Joseph Heller’s story centers on Captain
Yossarian of the 256th US Army bombing squadron in World War II, whose
main aim is to avoid being killed: “There was only one catch and that
was Catch-22.” It worked like this: “All he had to do was ask and as
soon as he did, he would no longer be crazy and would have to fly more
missions.” Yossarian is now to be condemned for daring to kick against
the pricks. The good and right message of literature, writes Michaels
repeatedly, is that we should embrace the rules and know there is no
escape from them. The goal of literature is to endorse the idea that
the freedom to enter a contract is the key joy to take from reading any
novel. The truth is we give ourselves over to literature because of its
promise of what Isaiah Berlin called “thick” relations, full-body
relations like a loving family, not for the “thin” relations of the
market. The promoters of the Backlash in literary studies,
like Michaels, give us terrifying dreams of literary scholarship and
the arts themselves torn apart by identity politics, queers, and
foreigners who mangle English and turn away from universal values to
promote their own narrow-minded parochial interests. Against all the
dangerous ideas imported from foreign countries and arising in remote
regions of the U.S., promoters of the Backlash give us the “Free
Market,” which encompasses all and homogenizes everything in its grip.
The free market makes all commensurable, for everything and every soul
in the world is, after all, convertible into U.S. dollars. They rail
against the elitism of Yale Deconstructionists the way television right
wing ranters rail against a lot of things, including Yale
Deconstructionists. Michaels is the Bill O’Reilly of literary studies.
Promoters of the Backlash have picked up from the Left the trick of
pretending to be outsiders fighting a new Genteel Tradition and boast
of their subversiveness against the likes of Paul de Man, Judith
Butler, Leslie Marmon Silko, Richard Rorty, and Toni Morrison. In
America, pretending to be a rebel seems to give instant credibility. In
interviews Michaels brags he has always been a bad boy, was often on
academic probation as a student, never wanted to publish a book but
thought it would be fine sport to con the California University Press
out of $1,000 and to get an artistic photo on the cover of the book.
He’s got a new book out now called The Trouble with Diversity which he wrote to guilt-trip liberals in a new way by claiming that
when they focus on race they ignore class. Basically, he just wants to
provoke liberals. He has proudly claimed that he has never written a
word about what others consider the great works of American literature.
He’s the very picture of a modern American hero, the rebel without a
cause. The “without a cause” is essential, because rebels like this
make a business of hiding what they are really about. The goal
of Backlash theory is not to build, but to spoil by taking offense
conspicuously, vocally, flamboyantly, in order to cash in on the
culture wars. Indignation is the sentiment Backlash theorists love to
affect. Their written work may be sloppy—a flimflam game of sophistry,
fake philosophy, fake criticism—and their theory may actually not be
theoretical, but it doesn’t matter. Their job is to rile up the Left and leave them speechless. Michaels delivers over the course of The Shape of the Signifier a whole series of calculatedly outrageous equations that he pretends to
argue for, but which can only ever be provocative assertions, even if
his book were five times as long as the slim, 200-page volume that it
is. This is supposed to irritate and inflame people like me. I will let
him speak for himself: Michaels laments the end of
ideology. If the world were run according to ideas the way the world
seemed to be in the ’50s, we would know immediately who the good guys
and the bad guys were. Speaking of bad guys, by choosing de Man as his
villain, of course, Michaels stacks the deck in his favor, because de
Man is to the rank-and-file lit profs in America what Napoleon was to
the ordinary English person at the beginning of the 19th century, a
villain whose very name scares children and conjures up perfidy. In the
passage I cite here, Michaels is insisting that even though de Man was
explicitly calling for a return to history and Francis Fukuyama
explicitly claimed humankind had reached the end of history, their
positions were exactly the same. For Michaels, the fact that they
assert opposite views about history is the proof positive—note the use
of pseudo-logical wording in “thus”—that they hold the same positions
deep down underneath where Michaels can see, but the mere inquiring
reader cannot see. No wonder such writing leaves nice liberals feeling
flummoxed, the way the Democrats on that Senate Committee reacted to
the testimony of Colonel Oliver North so long ago. It is easy to reject
the feeble lie, but the bold lie makes you doubt yourself. That is the
goal. In interviews Michaels has compared de Man to the best car
salesman in the world—in other words, the ultimate liar who picks your
wallet clean, leaving you smiling as you walk out the door. It is an
odd case of projection that leads Michaels to say this. Because he
cannot imagine what an authentic intellectual is, he accuses de Man of
being the fraud. And, of course, he came up when de Man was all the
rage, so he wants desperately to be like him, to take his place, but he
has no idea what the source of de Man’s authority was. That mojo jus’
ain’ gonna work for him, so he goes on to the attack. With similar
aggression at work and a similar attempt at prestidigitation, he
equates Judith Butler— one of the most solidly and sincerely left
scholars—with George W. Bush. Defying all common sense he equates the
American cultural Left with Samuel Huntington, and Richard Rorty’s
pragmatism with jingoistic American patriotism. Reading a book that
consists of this series of bizarre equations is like walking through
the house of distorted mirrors at the carnival. It is hard to keep your
bearings when there is no single way to orient yourself to any stable
truth in the book. The intended effect upon the reader is that
of an insult to one’s intelligence. Its diagnosis of the state of
literary scholarship in the U.S. is not correct. Reading this book is
like listening to a person play an untuned piano who clearly does not
know the difference between a tuned and an untuned piano. But the way
he plays off-key is meant to irritate. Every position on “left” and
“right” is caricatured, and the show of logic, the claims that the
author loves philosophizing, is no more than a shell game, and yet this
flimsy set of assertions is meant to back up the most important claim
of the book: that the commitment of de Man to considering the work of
art as something that has a material effect upon the reader—that is,
his aesthetics—is exactly the same as advocating extremist identity
politics. In this way, all of the principled positions of everyone
discussed in the books, except for his own professional academic allies
are reduced to foolish notions. At this stage in the implosion of the
Bush regime, it becomes clear that almost all of its so-called
intellectuals and many of the academics who have provided the
intellectual storm troops for Reagan and the several Bushes were hacks.
There is no Carl Schmidt or Ernst Junger or Richard Weaver among them.
Michaels has come on the scene too late in the game. The game is up. Theory
that was supposed to be so subversive has become so degraded as an
activity that we are supposed to believe—if we believe his claims for
his work—that what Michaels writes is theory, but it is really part of
a political struggle for control over the universities. Long ago,
Edward W. Said worried that the rise of a literary theory that
championed system over individual would tempt some to believe they
could solve every problem by reference to a closed and narrow system.
What he feared would develop has come about and is manifest in the
writing of Michaels. Michaels’ writing is jumpy and evasive. He uses
words in accord with his own private definitions of them. He abuses
them, just the way George Orwell speaks about in “Politics and the
English Language,” because he uses them “with the intent to deceive,”
all the while affecting to be “some kind of rebel, expressing his
private opinions and not a ‘party line’.” But don’t be fooled: this is
a party line of market-criticism of Michaels and his allies. In China
it’s the postmodernists who are the champions of unfettered capitalism.
Same here in the U.S. Even the estimable Stephen Greenblatt has
expressed his belief that the market is the central device for
understanding all that American society and art can be. The
work of Michaels and his allies has silenced potential critics in the
English departments of the U.S. the way the Swift Boat ads caused
Senator John Kerry to lose any ability to retort to Bush and to recover
momentum in his race for the Presidency. The theory may not be worthy,
but the story I am telling you is important, even if disheartening. At
its center is a conspiracy so brilliant, so perfect, so absurd that no
one would believe it (I borrow my phrases here from Greil Marcus): A
cohort of humanities students and profs who think they are preparing to
subvert the Establishment are being tricked into becoming its most
abject tools. I have talked to some of the best young Ph.D. students in
literature in America and they are utterly bamboozled by this line. In
this the story runs parallel to the one Thomas Frank tells and to an
even earlier story from early in the Cold War, that of The Manchurian Candidate;
but now we have the Manchurian Ph.D. candidates. Michaels is working
full-time to turn the English departments over to their enemies, the
Right-wing politicians who have gotten so much mileage out of the
notion that pointy-headed liberals insult and disrespect their values.
All the while he professes that his politics is nobody’s business but
his own, yet his writing is pure politics and not literary criticism.
This he does admit with the petulance of a bad boy. Isn’t this
development in literary studies in the U.S. a shocking turn of events?
I don’t think so. American thinking has fallen into a hideous muddle in
every sector of society, especially at the top of the heap. We have,
for example, great, learned treatises, such as Philip Bobbitt’s The Shield of Achilles: War, Peace, and the Course of History proclaiming that we are witnessing in the transformation of the U.S.
into a military and capitalist behemoth the emergence of something
great and wonderful in the world, “a new constitutional order,” the
“market-state,” a “mechanism for enhancing opportunity, for creating
something—possibilities—commensurate with our imaginations.” Sir
Michael Howard has welcomed this development in the pages of the Financial Times (7-8 Sept 2002). Why should we not, then, have market-criticism to go along with the market-state? So
how does market-criticism really work? First of all, you knock the
Grecian Urn, so beloved by critics in the middle of the twentieth
century, off its pedestal and sell the shards as souvenirs, like bits
of the Berlin Wall were sold after 1989. You don’t just put it in the
closet, you destroy it. If there is one thing the market is, it’s not
well-wrought. It’s a fistfight, a brawl, it’s the Rape of the Sabine
Women, not at all like the “still unravished bride of quietness” of
Keats. The next step is to cultivate inaesthesia, not aesthetics. Inaesthesia
as a school of literary scholarship calls on readers to stop paying
attention to how the artwork affects them, its recipients. Instead of
engagement, one rules out any interest in how humans respond to the
medium as medium, what Michaels calls “the shape of the signifier.”
“Signifier” as a word has the cold ring of a revolver, something
mechanical and automatic, structuralist; but shapeliness goes the other
direction—what is for Michaels the wrong direction—to that which
attracts the eyes, might spark emotion, and distract from cognizing
meaning. And scholars like Michaels proclaim that readers of literature
must absolutely resist the blandishments of poetry, because poetry’s
demands are illegitimate. Why? Because they proceed from, and return
to, the affections. Michaels and his fellow New Historicists
have become the dominant part in American literary scholarship these
days. Those who center their literary scholarship on the market have
become numerous, including prominent figures such as Barbara Herrnstein
Smith and Catherine Gallagher, but though they rule the roost, they do
not rule unchallenged. A group of mostly younger scholars—Peter de
Bolla at King’s is one, Rei Terada at Irvine is another, there is also
Hans Ulrich Gumbrecht, Sianne Ngai, Christian Thorne, Billy Flesch—is
rising up who are interested in aesthetics, but Michaels scorns their
project of calling for attention to the active engagement on the part
of readers in literature in the physical attributes of the literary
work. In fact, though this diverse set of scholars in the U.K. and the
U.S. coming up with new ideas for reviving aesthetic clearly bothers
Michaels and their work is his target, Michaels never mentions these
people by name. There is deceit in not citing them. Again and again
through his book, Michaels reviles those so misguided as to think the
effect of an artwork on a reader as a sentient being matters at all. De
Man and Butler must stand for all of them. Since the heyday of
the postmodernism that inspires Michaels and his allies, there has also
arisen a cadre of philosophers who are returning to Aristotle and even
Aquinas in an effort to re-enchant the world in direct contrast with
the postmodernist hip alienation. Most notable in this group are John
McDowell, Charles Taylor, Robert Brandom, Michael Thompson, and Candace
Vogler. Key to these folks are Aristotle’s analysis of human efforts to
apprehend form and Wittgenstein’s reverence for the mystery of the
world. Michaels rejects the entire philosophical tradition of thinking
about the impact of the artwork on the human subject, which is the
central concern of aesthetics. Michaels and his master Stanley
Fish reject, in fact, all dallying in the aesthetic. Michaels claims
there will be untold negative political consequences if criticism pays
attention to the position of the subject in relation to the artwork. To
pay attention to one subject will lead to paying attention to groups of
subjects and encourage “Identity Politics” that will fracture the
United States, leading to the dissolution of the Union. That, of
course, is intolerable, and therefore aesthetics is intolerable. He
asserts that the recipient of the artwork is “irrelevant,” and
you—hypocrite lecteur—“your experience as such does not matter.” Note
that key here is the neocon, pomo crushing of the individual subject,
grinding my soul out of existence. The point about the danger
of giving any credence to aesthetics with its emphasis on the
experience of the recipient is repeatedly stated and is basic in this
book, but—as Michaels points out—the key step for him is one he took
more than twenty years ago in an essay he wrote with his comrade Steven
Knapp called “Against Theory.” The editors of the Norton Anthology of Theory and Criticism take this essay as the major theoretical statement of the Baby Boomer Generation in America,
what Michaels has elsewhere called “the Theory Generation.” If Bob
Dylan is the voice of this generation, in what way can this spoiler
essay be considered the academic analog of what Dylan did? Does it pour
vitriol on its subject the way Dylan pours vitriol on the Lady in “Like
a Rolling Stone”? There’s sympathy for the Lady in the song that has no
equivalent in the sheer nihilism of the essay. The Norton editors hail
the essay because it “codifies some assumptions of its authors’
generation . . . [and] signals a turn away from dense philosophical
considerations [such as those of Europeans like Derrida and de Man]
toward practical, cultural criticism, anchored in U.S. culture. In its
wake the production of ‘theory’ . . . has lessened.” In what was taken
as a particularly clever example, Knapp and Michaels claimed that if
one were to come upon the words of Wordsworth’s poem “A Slumber Did My
Spirit Seal” spelled out in squiggles of sand on a beach with no human
in sight, one would be wrong to take it as a poem, because there would
be no conclusive evidence it was produced by a human and such evidence
as there was suggested by the shapes in the sand were accidents, not
signifiers. The poem can only be a poem and have meaning—say the
authors—if one knows a human intended the marks to be a poem. In other
words, for these scholars, a poem must not be, but mean—a reversal of
the famous Archibald Macleish line. Say it again: We’ve come a long
way, baby! The authors of this essay were convinced of their
own brilliance and many thousands of professional scholars of
literature seem to be in agreement with them, or at least unwilling to
protest. There’s an expression in the U.S., “Run it up a flagpole, and
see how many people salute.” This essay met the “salute test.” But in
fact, you can only tell if it’s a good idea by analyzing it, not seeing
how many people are willing to defer to it, based on the authority of
the people who produced it and the prestige of the journal that
published it. Likewise, a bunch of words is not a poem because someone
who calls himself a poet has convinced a publisher to print the book as
if the words on the page were poetry. The proof is in the pudding. Any
batch of words on pages, even if labeled poetry by their publisher, are
just as likely to not meet the standards of taste. But what
Michaels wants to persuade us to do is to forget about taste and to put
in its place institutional power. Michaels is dehumanizing art, cutting
out the human element, and turning the whole process into a technology.
What he is doing is eliminating any subjectivity and homogenizing
literature. The fact that so many of his contemporaries took his claims
at face value and—even worse—mistook its sophistry for philosophy just because they couldn’t understand it the way they had not been able to understand de Man only shows that a lot of people can be fooled a lot of the time,
even—surprise surprise!—people who are highly educated can be fooled.
Ever hear of something called the dunce cap, named after a renowned
professor in Paris? Whether marks on a page make a poem or not
is not “entirely determined by the intention of their author.” The
encounter of a human with a thing that he or she comes to decide is an
artwork is the very heart of the critical activity, a process often
extremely delicate, but it is never to be taken for granted.
Here is precisely where I find the new Aristotelianism emanating from
Pittsburgh of the highest value. The aesthetic experience is personal;
it’s empirical. Its course is unpredictable, depending on how sensitive
and demanding the artwork and its recipient individually are: “Then I
felt like some watcher of the skies / When a new planet swims into his
ken.” To sweep all this away isn’t just bad thinking. It’s barbarous,
suicidal for professors of the arts. Cutting out the recipient
of art from the account of what art is is a crucial precondition to
getting market-criticism up and running, but the crowning achievement
is substituting “market” for the aesthetic form (the “shape of the
signifier”) of the literary work as the key term of criticism. From
Aristotle to Vico, attention to form, and the perception and evaluation
of form, has been the central task of criticism. Nothing else matters.
But if we rule out all that is subjective, individual, personal, and
idiosyncratic in the critical transaction, what is criticism
practically? Transaction is the right word when relation
between author and reader is modeled on the legal contract, a deal
between parties with rules that are public in the way the rules of 21
are at a gambling casino in Las Vegas. Practical criticism from
Michaels means taking every work of literature as a successful or
unsuccessful effort to embody the “Free Market” as Neoliberals came to
narrowly define that social institution in the twentieth century. Bad
literature according to Michaels tries to affect our emotions as
readers, elicit responses that call upon our sense of familial
belonging. King Lear would be an example of bad literature with
its emphasis on blood relations and “kindness.” So, too, are William
Faulkner’s writings bad literature because they are immoral, because
they promote racism. Same thing with Toni Morrison. Michaels’s book Our America runs through a vast number of writers to judge them by the litmus test
of whether or not they appeal to what he insists are occult forms of
belonging, especially family. A free agent enters the market
unaffiliated, an unencumbered piece of property with no liens on it.
Most of The Shape of the Signifier is devoted to combating what
the author insists is erroneous literature and scholarship, but one
positive instance Michaels elucidates is Samuel Delany’s 1987 novel The Game of Time and Pain. Michaels
analyzes Delany’s novel as an allegory for the “fundamental freedom of
liberal capitalism—freedom of contract.” He piles opprobrium on a
series of contemporary American novels because they fail to operate in
conformity to clear controlling ideas. He expresses contempt for the
writings of Neal Stephanson, Richard Powers, Kathy Acker, because their
novels are not governed by ideas. They are murky, vague—like those of
Franz Kafka—and have no precise effect and leave readers the stupid
notion that the “question of right or wrong interpretation of the text
is irrelevant.” There’s
something wrong with a literary theory that ends up manhandling
literature. Michaels reads Delany much as Stanley Fish reads the
splendors of Milton’s Paradise Lost, as if it were a tract or a
sermon praising perpetual obedience to God. Such critics make a mistake
of tact. Milton is indeed about obedience, but to insist his poem is a
work only presenting the case for obedience to God is to reveal a
larger attitude about literature that is skewed. The imagination of
true artists is free in a way the writers Michaels and Fish claim to be
analyzing are not. What kind of literary theory is this? In 1929, I. A.
Richards reminded us that “the history of criticism” is “a history of
dogmatism and argumentation rather than a history of research.” And,
like all such histories, the chief lesson to be learnt from it is the
futility of all argumentation that precedes understanding.” Michaels’s
dogmatism provides another clear case for the history books of the
futility of a criticism that makes ideological strong-arming of the
works of literature its chief tool. “Allegory is the authoritarian mode
of literature and art and discourse,” said Richards’s student Angus
Fletcher in a 2006 essay “Allegory without Ideas.” The allegorist
claims art conveys clear messages, but only derives those messages by
bludgeoning them out of them, just as the book of Michaels attempts to
bludgeon its readers into submission. “Allegory,” Fletcher wrote, “is
deliberately anaesthetic,” because it insists that ideas matter more
than the process of making poetry, a practice governed by the
imagination. Where Shakespeare makes the exploration of
familial relations the heart of his artistry, Michaels insists that
concern for that topic risks inevitably the slide into Hitler’s
fascism; and so he pits the market against family. The market, he
claims, is free, a transaction we can freely enter and freely leave.
Free in what sense? In other words, the system was an entirely
closed one with no escape possible. This is what is now being
celebrated in the places that prided themselves on overturning the
system. Again and again in his past writings, Michaels has promoted the
market and purported to show that what looks to the unschooled reader
like “distaste for the commerce of Wall Street” in a work of literature
in fact reveals to the discerning eye such as his just the opposite,
“complete commitment to the practice of speculation.” Years ago, deep
in the heart of the ’60s, Susan Sontag warned that the allegorist,
revealing “an overt contempt for appearances,” for what the artist
wrote, insists the artist means the opposite of what s/he wrote. She
wanted literary criticism to take another direction, towards an erotics
of art. Her words have proven remarkably unprophetic. She remained the
exemplary modernist; Michaels is the perfect postmodernist, apostate
disciple of Derrida, he claims to be able to prove that no difference
makes a difference, because all the binaries collapse into the meaning
he wants to extract from the text. There is no escape. Be
lowly; wise. Conform. To protest is futile, childish. Michaels’ master,
Stanley Fish, insisted—against William Blake and William Empson— that
Milton was of God the Father’s party and that only a foolish, sinful,
incompetent reader would find anything attractive in the poetic
portrait of Satan. Market-criticism preaches conformism and
ridicules rebellion, because the smart money knows there’s no escaping
the system. Certainly there’s been lots of money in preaching
conformism for Fish and Michaels as they ridicule the
Chardonnay-drinking, Volvo-driving, liberal English professors while
they praise the professionalism and the market. What Emerson
said of the Unitarian ministers in the nineteenth century might be said
of the humanities now: They no longer preach the soul. The professor
who aims to speak as fashion guide—here I adapt the words of Emerson to
my own, similar use—or the market guide, babbles. Let him, I say, hush,
because he is not discharging the great and perpetual office of the
humanist. The fashionable postmodernist acts as if he were a man of the
people attacking the genteel. But, even more than the adversaries he
ridicules throughout his book, Michaels is the current version of the
Genteel Tradition that George Santayana warned us about one hundred
years ago. America now has, in the age of William Bennett and Allan
Bloom and Stanley Fish, preachers, but they work by bullying—not
attraction. My worry is that those who once preached openness to change
and liberality are now closing their fists and thumping the table to
intimidate those who would dare change. A century ago, Santayana saw
the danger: “Americanism at first was itself revolutionary . . . But it
has become itself a tradition: it has developed a soul that it would
impose itself on human nature, and remake the soul in its own image . .
. What irony there would be in having learned to control matter, if we
thereby forgot the purpose of the soul controlling it, and disowned the
natural furniture of the mind, our senses, fancy, and pictorial
knowledge.” In embracing the market, market-critics like Michaels
become people who, knowing the price of everything, know the value of
nothing. The insistence that nothing can be consequential unless it can
be measured and unless it is large like the salary of a superstar prof
has diminished us all. What we humanists in the U.S. must do—if we
would try to renew the tradition we have let fail—is to learn how, once
again, the enlightened faith of the great Italian humanists of the
Renaissance, of the great German Romantics like Kant and Schiller, and
of our own great tradition of Melville and Emerson and get about the
business of helping souls emerge. And emerge they will if we learn how
to grapple with works of art, whether they be by Homer, Bob Dylan, or
Electrelane. The Declaration of Independence makes a difference. Or it doesn’t. It’s up to us.By the time [Paul de Man’s] Aesthetic Ideology got
published, . . . (in 1996), what de Man had characterized as the
emergence of history everyone else was characterizing as the end of
history. For if, on Francis Fukuyama’s account, the end of the Cold War
did not mean the end of ideology, it did mean what Fukuyama called the
“end of mankind’s ideological evolution,” and it thus made ideology as
irrelevant to action as de Man’s materialism had . . . Fukuyama’s
posthistoricism repeated the de Manian replacement of the cognitive
with the affective.
By contrast, he implies, Samuel Delany is brilliant, because his novel The Game of Time and Pain is governed by an idea, the idea of slavery, so the book does not
embody history, as novels used to be expected to do, but conveys the
idea of freedom of contract. The characters in the book exemplify—in
choosing masochistic, gay sexual pleasure—exactly what each and every
one of us goes through at the moment we feel freely and commit
ourselves to entering the “market.” The novel, according to Michaels,
shows how what looks like submission is transformed into choice.
“Agreement is the turn-on,” or what I’d call Rawls in Leather. Delany
is an artist whom I believe explores through his work what it is to be
free. The idea that he is an apologist for the Free Market is, as
perhaps a senior policeman might say of dubious evidence, “absolute
rubbish.” In order to make the promotion of the market be the main
point to this novel, Michaels has to grossly distort what Delany wrote.
All this makes me wonder if this sort of practical criticism is about
literature or something else—namely, ideology?